November 2019

Great Day for MBKNewRo’s First Books & Basketball Event

On Saturday, September 21st, My Brother’s Keeper New Rochelle hosted its first Books & Basketball event at Lincoln Park at the outside basketball courts on Lincoln and Prince streets. New Rochelle boys and girls in grades three through eight participated in the clinics and tutorials conducted by area coaches and student athletes from New Rochelle High School. Each participant  received a free book from Scholastic to start the school year off right and a drawstring bag designed by BA Lifesport.


“What a great day we had and the message was clear: It’s great to be an athlete but you have to focus on reading and academincs too,” says Councilman Jared Rice, who is the Chair of MBKNewRo.


“The Lincoln Towers HDFC is proud to be a continued supporter of MBKNewRo,” notes spokesperson Kenneth Plummer. “And this event encompassed the best of both worlds – it emphasized literacy and learning through a fun, engaging activity.”


Last year, the Lincoln Park basketball courts received a whole new colorful look thanks to a collaboration among the New Rochelle Parks and Rec Department, the New Rochelle Basketball Association and Project Backboard. Westchester-based Oval Tennis refurbished and striped the court and artist Scott Albrecht created the design.


“The infusion of art into our storied basketball courts at Lincoln Park is part of an ambitious $10 million revitalization of the Lincoln Avenue Corridor,” notes Rice.


In April 2015, New Rochelle became the first community in Westchester to implement President Obama’s My Brother’s Keeper initiative, which is designed to lift all children and young adults, particularly boys and young men of color. Today more than 250 cities and towns across the country have joined the My Brother’s Keeper initiative, with the hope of closing opportunity gaps for babies, children and young adults from birth to age 24.


My Brother’s Keeper New Rochelle (MBKNewRo) is a unique partnership between the City of New Rochelle and the School District and is supported by more than 120 community partners and 100 volunteers. MBKNewRo has launched or implemented more than 35 events, programs and activities to help all students in New Rochelle, particularly boys and young men of color, make progress in all six of the Milestones outlined in this cradle-to-career initiative.


To learn more about MBKNewRo, visit its website at or check out the organization’s posts on Facebook, Twitter and Instagram. To volunteer or donate, email



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