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January 2020

Left to right: Lisa Davis, Business Ambassador New Rochelle; New Rochelle Mayor Noam Bramson; Kim Scappaticci, Design Director, Wallauer; Jen Lasker, Regional Sales Manager, Benjamin Moore (in background); Diamond Wollaston, Deputy Director, New Rochelle Chamber of Commerce; and Ed Klein, Chief Operating Officer,Wallauer

Wallauer Paint & Design

Celebrates the Grand Opening of the Company’s Second New Rochelle Location

On Saturday, October 19th, Wallauer Paint & Design celebrated the grand opening of its newest location at 750 Main Street in New Rochelle with a ribbon cutting and party.


The ribbon cutting was attended by New Rochelle Mayor Noam Bramson, Business Ambassador for the City of New Rochelle Lisa Davis, and Deputy Director of New Rochelle Chamber of Commerce Diamond Wollaston, along with Kim Scappaticci, Design Director for Wallauer, Ed Klein COO of Wallauer and Jen Lasker, Regional Sales Manager with Benjamin Moore.


Attendees enjoyed free lunch, a meet and greet with the Peak Radio Station DJ Coach and an opportunity to spin the wheel to win free paint and other items from the store.  After the event, Wallauer donated the remaining food to the volunteers and staff at the Fuller Center for Housing located down the Street in New Rochelle after meeting James Killoran, Executive Director who stopped by the Grand Opening celebration.


Wallauer Paint & Design has a total of 17 family-owned locations throughout Westchester and Rockland and has been a fixture in New York state for nearly a century; the first store opened in 1921. Wallauer is a fourth-generation family business headquartered in White Plains and while it sells high quality paint, they offer far more including Hunter Douglas window fashions, decorative hardware, designer wallpaper, fabrics, and design services. Wallauer employees take great pride dispensing the latest decorating inspiration and advice backed by exceptional customer service. The stores are a destination and a resource for product knowledge for painters, contractors and homeowners.


All 17 locations are full-service Benjamin Moore paint stores, providing contractors and consumers with a full line of products, sundries and paint equipment and repair services. They also offer job site deliveries and expert color consultations.

As Wallauer approaches its 100th anniversary, the business is committed to continuing to emphasize old-fashioned values, but with a modern twist. Taking advantage of online capabilities, but still engaging with customers in person through personalized service, Wallauer will continue to add a knowledgeable human touch to every customer encounter.


The New Rochelle location of Wallauer located at 750 Main Street can be reached by calling 914-632-8060. Hours are 7:00 am – 6:00 pm Monday through Friday, Saturday from 7:00 am – 5:00 pm and Sunday from 8:00 am to 2:00 pm. For more information about the company, its products and services, visit www.wallauer.com.